David PR Group Wins Four MarCom Awards

We are proud to announce the Association of Marketing and Communication Professionals recently honored David PR Group with four 2011 MarCom Awards, which recognize outstanding achievement by marketing and communications professionals throughout the world.

Our firm received three MarCom Awards for public relations work for Atlanta-based life insurance settlement provider The Lifeline Program. David PR Group received a Platinum Award, the highest level award, for its white paper, "How Life Insurance Can Save Your Retirement." The agency also received a Gold Award for a trade magazine placement in Life Insurance Selling, "Life Settlement Industry Approaching Recovery," written in collaboration with Stephen Terrell, Lifeline Senior Vice President. The association also awarded David PR Group's work with two additional honorable mentions for media relations efforts on behalf of corporate clients and professional services firms.

"Recognition by one of the largest associations in marketing and communications reflects the quality of our work and our commitment to strong communications efforts for our clients," said John David, our firm's president.


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The Lifeline Program Music Video Featuring Betty White Premieres Today

The Lifeline Program music video "I'm Still Hot," featuring Betty White and English pop star Luciana, finally premiered today. The video was shown on Good Morning America this morning and can be seen on YouTube. The song is also available for purchase on iTunes, and a portion of the net proceeds benefit the Los Angeles Zoo.



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Betty White Auditions for Dancing With the Stars

Ok, so not really, but check out this teaser for an upcoming video being produced by our client The Lifeline Program.

Betty White has teamed with techno/electronica/dance/house maven Luciana for a Lifeline-sponsored music video which benefits the Los Angeles Zoo.

Check it out.



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David PR quoted in Miami Herald -- Increase sales with a deep digital footprint - Business Monday - MiamiHerald.com

Please take a look at today's Miami Herald Business Monday.  I was quoted regarding improving your digital footprint.

--John

Increase sales with a deep digital footprint - Business Monday - MiamiHerald.com

Source: www.miamipublicrelations.com

Congrats to David Garvin -- A DBR "Most Effective Lawyer"

Client David M. Garvin was recognized today by the Miami Daily Business Review as one of the year's most effective lawyers for his representation of Nations Tax Center in its case against the IRS.  Garvin was named the most effective lawyer in the Civil/Complex Business category.

Congratulations, David.  Well deserved.

--John

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Gotta love the cover story

We are always pleased when we score a cover story for a client as it is not an everyday occurrence in our industry.  Typically, when a client names a new celebrity promotional partner, it is not necessarily "news."  After all, promo partners generally fall within the advertising side of a company's marketing efforts, and the editorial side of newspapers and magazines usually keep their distance.

However, when your promo partner is Betty White, the equation soon changes.  Our client, The Lifeline Program, a life insurance settlement company, has had a promo agreement with the famed Golden Girl for five years, and after White renewed her agreement, the industry took notice.

Here's a link to the editor of Life Insurance Selling's take on White's involvement with The Lifeline Program.  Click here for more from Brian Anderson.

The cover story is here.

--John


www.miamipublicrelations.com

Small Biz Banker Details Lending Crisis in Cool Video

Our client, Chris Hurn of Mercantile Capital Corporation is nothing if not a man of action.  Some people like to think about what needs to be done about the small business lending crisis, and many, many folks like to talk about it.  Chris, however, chose to put his soapbox on steroids and made an informative, thought-provoking video on what should to be done to get the economy back on its feet.

It mixes a civics lesson with a call to action – all in a style that harkens back to Schoolhouse Rock.  Check it out, and if you like it pass the link along.

http://www.504blog.com/a-rallying-cry-for-small-businesses-from-the-sba-504-experts


--John





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