Word Cloud of Miami PR Blog

7/9/09 -- This is cool. It is the word cloud from wordle.net of our blog. You can make one at their site if you have a blog or rss feed. Or you can copy/paste in a bunch of text that you want to make into a word cloud.

--John

http://www.davidgarciapr.com

Miami Daily Business Review Publishes Our Marketing Article

7/8/09 -- The Miami Daily Business Review published our marketing article "Overlooking the Basics: Businesses Neglect Referral Source Communications in Search of Magic Bullets" in its current e-newsletter.

Here's a little bit of our piece and a link to the article. Thanks to Gina Davidson and Chris Mobley for including us.

While lacking the obvious appeal and ego-boost of landing a major media opportunity, direct communications to core business contacts has been and will continue to be one of the most vital and effective marketing and public relations tactics. By using the latest online applications to conduct impactful e-mail campaigns, which include comprehensive and photo-rich newsletters as well as brief alerts and announcements, organizations can efficiently build and maintain the positive awareness and reputation that ultimately leads to success.

--John

http://www.davidgarciapr.com

David & Garcia PR Offers Free Access to Miami Today ePaper

6/17/09 - Our firm took advantage of a unique opportunity today with Miami Today, and we're very pleased with the results. We offered the popular and highly respected local weekly newspaper our e-mail list of hundreds of local business contacts for its distribution of an e-mail granting recipients free access to its new ePaper, which features a fantastic and reader-friendly format for accessing all of the articles online. The e-mail indicated that they were receiving the free two-week trial subscription to the Miami Today ePaper courtesy of us, and it even included a small advertisement for our firm.

We received some positive feedback from a few of our contacts who received this e-mail, and we hope that Miami Today picks up some new subscribers as a result of the initiative. To see the e-mail and subscribe online, click on the link below:

http://miamitoday.pressmart.net/web/morningdispatch/morning_dispatch_MiamiToday.htm

--Julio

http://www.davidgarciapr.com

Big Hit: The Economist

6/11/09 -- When we learned that our client Scott Page of The Lifeline Program was speaking at a conference in London last month, we took the opportunity to schedule some interviews with leading news outlets there including The Economist.

The results of our efforts hit today as Scott was quoted in a big story about the state of the life insurance settlement business. We are proud to point out that he was the only executive from the industry quoted. And it is probably the biggest story written about the industry this year.

The second paragraph caught my eye as a great pull-out quote:

Touchy or not, the industry is in bouncy shape. It is even becoming a magnet for those Wall Street alchemists who brought the world the joys of mortgage-backed securities and credit-default swaps. Now they can wager on death as well as default.

Click here for the full story in The Economist.

--John


http://www.davidgarciapr.com

Latest Edition of David & Garcia PR Newsletter

6/8/09 -- Check out the latest issue of our newsletter. It includes a new design, original content and links to news clips and our own videos.

• Hear branding guru Bruce Turkel play the harmonica
• Watch SBA lender extraordinaire Chris Hurn on Fox Business News
• See me get a straight-razor shave.
  

http://davidgarciapr.com/makingnewsjune2009.htm

--John

http://www.davidgarciapr.com

Publicity and YouTube Influence Legal Settlement

6/5/09 -- Here’s another one for the “PR Works” category. Last summer one of our law firm clients took on a medical liability case, and we helped stir things up with the local media in our client’s market. A number of segments about the medical facility ran on several news stations.

We posted copies of the news segments on our client’s Web site as well as on YouTube. Apparently, the company in question didn’t like that too much.

As a condition of the legal settlement, the company asked our client, and therefore us, to pull down the online copies of the news segments.

We are often asked about the value of PR, and we regularly have to discuss intangibles.

• In this case, what is it worth to an injured victim and their family to have one more point of leverage against a company that harmed them?
• What is the value for the law firm to be able to negotiate an additional aspect of the case and perhaps increase the settlement amount for its client?
• Did the publicity and online history of this case enable the injured party to get a larger settlement?

We don’t know the answers, but we know the intangible value exists.

--John

http://www.davidgarciapr.com

Chivalry in Journalism

5/14/09 - Generally, I'm not shy about making my opinion known when journalists do things that annoy me. So, it is only fair that I call your attention to the actions of a journalist that really impressed us today.

Below is an excerpt from an e-mail which Julio received from a reporter at an internationally known news outlet. The reporter interviewed our client earlier today and sent this follow up a few minutes ago. We took out the names but you will get my point: Chivalry in journalism lives.

"Thanks for giving us the opportunity to speak to [our client]. On this occasion, we had a surfeit of comments from around the country in reaction to the [news of the day], so we may not be able to use [our client's] comments immediately at this time (We did however cite him in an April 30 story on this subject). But, as [our client] himself commented, this...crisis is not finished yet, so I'm sure we'll be speaking with him again."

--John

http://www.davidgarciapr.com