Are you ready for your close-up?

Increasingly, we have found that print reporters are carrying digital cameras, so they can take photos to accompany their stories. In the good old days, we would mail a headshot following a face-to-face interview. Recently, we would e-mail a jpg file. Today, some reporters are saving all those steps by just snapping away on their own.

The wisdom to be taken away is that if you are preparing for an in-person interview, make sure you are also ready to be photographed.

Our client, Todd Kocourek of Florida First Capital smiled on the spot for the photo in this story about FFC and the SBA 504 Loan Program -- as seen in the current issue of Miami Today.

--John


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