Wednesday, August 1, 2007

Becoming a source...Part Deux!

It's always exciting when your client is quoted in The New York Times. It's even better when the aforementioned client has found his or her way into a reporter's rolodex (or outlook file, or pile of cards on the corner of the desk). We introduced Jeffrey Kirsch of American Residential Equities to Times reporter Vikas Bajaj a few months ago. He quoted Jeffrey in a story back in June; and there was much rejoicing!

Bajaj called on Kirsch again for a story about the mortgage market that ran in today's business section. As we have been prone to say: When the PR plan works as devised, it's a beautiful thing.

Click Here to read Bajaj's story on the jittery market.

--John

http://www.miamipublicrelations.com
http://www.davidgarciapr.com

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