More on the Web vs. Print Debate

A recent study by Deloitte & Touche finds that the reports of the death of print advertising are greatly exaggerated. An article in eMarketer explains that while web advertising is better than traditional media at driving traffic to Web sites, print advertising is seen as less intrusive, more attention-grabbing and an important feature of magazines.

Most interesting to me was that the results were nearly identical across all age brackets -- from so-called Millenials aged 13-24 through so called Matures aged 61-75. Also, nearly one third of Gen Xers like myself would rather pay for online news, information and social sites in exchange for not being exposed to advertisements.

Here's a link to the eMarketer article.

--John

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