Pick up a Book, People!

WARNING: Rant forthcoming.

This one blows me away: One quarter of adult Americans read no books in the past year. Zip. Zero. None.

Article from AP courtesy of USA Today has the details.

And, naturally, men are worse than women. One in three men doesn't know how to find a library, bookstore or Amazon.com -- and football season hasn't even started yet!

I'm not much for pleading, but if you are one of the "unread," please pick up a novel, a classic or a Harry Potter and read. Civilization wants you back.

--John


http://www.miamipublicrelations.com
http://www.davidgarciapr.com

More on the Web vs. Print Debate

A recent study by Deloitte & Touche finds that the reports of the death of print advertising are greatly exaggerated. An article in eMarketer explains that while web advertising is better than traditional media at driving traffic to Web sites, print advertising is seen as less intrusive, more attention-grabbing and an important feature of magazines.

Most interesting to me was that the results were nearly identical across all age brackets -- from so-called Millenials aged 13-24 through so called Matures aged 61-75. Also, nearly one third of Gen Xers like myself would rather pay for online news, information and social sites in exchange for not being exposed to advertisements.

Here's a link to the eMarketer article.

--John

http://www.miamipublicrelations.com
http://www.davidgarciapr.com

Becoming a source...Part Deux!

It's always exciting when your client is quoted in The New York Times. It's even better when the aforementioned client has found his or her way into a reporter's rolodex (or outlook file, or pile of cards on the corner of the desk). We introduced Jeffrey Kirsch of American Residential Equities to Times reporter Vikas Bajaj a few months ago. He quoted Jeffrey in a story back in June; and there was much rejoicing!

Bajaj called on Kirsch again for a story about the mortgage market that ran in today's business section. As we have been prone to say: When the PR plan works as devised, it's a beautiful thing.

Click Here to read Bajaj's story on the jittery market.

--John

http://www.miamipublicrelations.com
http://www.davidgarciapr.com