We are usually very quick with an opinion about a high-profile
communications crisis, but this one at
Disneyland makes me scratch my head.
What do you do when some disgruntled workers dress up in costumes matching the iconic characters that exemplify your brand and then get arrested while staging a protest in front of your business?
Check out this story from the Associated Press (http://tinyurl.com/5wrx8e) which shows angry hotel workers protesting in the costumed garb of Tinker Bell, Minnie Mouse and Peter Pan among others.
"Why is Donald Duck in handcuffs, Mommy? Is it because he doesn't wear pants?"
I like Disney’s strategy and message points, in particular the following sentence which paints the workers as more interested in photo opps than negotiations.
“Disney spokeswoman Lisa Haines said that Disney and the union are in negotiations and nothing has been finalized. She said workers have protested 14 times but sat down to negotiate only 11 times in the past six months.”
It’s a solid point, however the extent of the coverage shows how powerful images are in the media mindset.
--John
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