I read a great story in yesterday's Miami Herald about the so-called "Cuba Plan," the newspaper's guidelines and plans for how it will cover the eventual death of Fidel Castro. I really enjoyed reading Manny Garcia's story and decided that many folks who I know would like it too -- and guessed that many might have missed it.
This morning I sent out a twitter post with a link to the story. (Remember that twitter posts are short bursts of info and limited to 140 characters.) Here's what I said:
johnpdavid Miami Herald waits on death of Fidel. And waits..and waits...http://tinyurl.com/caq578
Within minutes, I had five new twitter followers, and more were coming in by the minute. At this moment, about three hours later, I have 19 new followers -- an increase of about 30 percent from this morning. That's a nice number of people to newly expose to our business and our services.
It turns out that my most famous follower is Rick Sanchez of CNN. He read the post, liked it and mentioned it on his twitter account with a link to mine. Rick has almost 50,000 people following him (but he only follows about half of those.) Rick drove a ton of traffic to my twitter page.
And there you have it. Social media can do interesting things if the right folks connect to each other and exchange interesting facts and ideas.
I was already a believer in twitter and other forms of social media, but now I have a great, personal example to cite.
--John
Here's a link to the original Herald article: http://www.miamiherald.com/news/issues_ideas/story/880787.html
2 comments:
I think the exposure may be more to you as a curator of Miami Herald stories than your business.
Indeed Beth, that probably is the case. However it occurs to me that the moral of this story is influence grown through an audience gained. I was only wanting for a link to Mr. David's Twitter screen name so that I too might follow him.
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