6/5/09 -- Here’s another one for the “PR Works” category. Last summer one of our law firm clients took on a medical liability case, and we helped stir things up with the local media in our client’s market. A number of segments about the medical facility ran on several news stations.
We posted copies of the news segments on our client’s Web site as well as on YouTube. Apparently, the company in question didn’t like that too much.
As a condition of the legal settlement, the company asked our client, and therefore us, to pull down the online copies of the news segments.
We are often asked about the value of PR, and we regularly have to discuss intangibles.
- In this case, what is it worth to an injured victim and their family to have one more point of leverage against a company that harmed them?
- What is the value for the law firm to be able to negotiate an additional aspect of the case and perhaps increase the settlement amount for its client?
- Did the publicity and online history of this case enable the injured party to get a larger settlement?
--John
http://www.davidgarciapr.com
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