7/8/09 -- The Miami Daily Business Review published our marketing article "Overlooking the Basics: Businesses Neglect Referral Source Communications in Search of Magic Bullets" in its current e-newsletter.
Here's a little bit of our piece and a link to the article. Thanks to Gina Davidson and Chris Mobley for including us.
While lacking the obvious appeal and ego-boost of landing a major media opportunity, direct communications to core business contacts has been and will continue to be one of the most vital and effective marketing and public relations tactics. By using the latest online applications to conduct impactful e-mail campaigns, which include comprehensive and photo-rich newsletters as well as brief alerts and announcements, organizations can efficiently build and maintain the positive awareness and reputation that ultimately leads to success.
--John
http://www.davidgarciapr.com
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