Newest Piece of the Public Relations Puzzle: Self Publishing

8/27/09 -- I was out on the networking/cocktail party circuit last night, and the talk of the town when it comes to marketing and public relations is social media, social media and then let’s throw in some social media.

However, each person who I spoke to, and I had about a half dozen people bantering about ideas at any given time, had the same questions: Does it work? And will it work for my business?

Here’s my quick take: Social media is another way to expand your network of contacts and keep in touch with those same contacts, but it is also a powerful conduit to distribute your company’s own information. In my opinion, we are entering an era where one very important information distribution channel is what I’m calling “self publishing.” This is not to be confused with getting 20 copies of your own novel printed – that’s a completely different business.

What I’m suggesting is that aside from traditional marketing channels, we can also “publish” our news and information to our network of connections on LinkedIn, Twitter, FaceBook, you-name-it. By posting it on a blog, it becomes searchable to the rest of the world. And by distributing through inexpensive Web based “wire services,” you can often bypass traditional media and go directly to end users and consumers.

Back to the question: Does it work? And will it work for my business? We are seeing small-scale success here and there. Over time though, I believe the self-publishing channels will be a source of revenue for many companies.

--John


www.miamipublicrelations.com

Media hit on Radio. Yeah, I said "Radio."

8/12/09 -- Believe it or not, one can still get publicity on the radio. And not satellite radio, either. I'm talking about what they now call "terrestrial" radio.

We booked Debbie Petrell of Florida First Capital Finance Corporation on the local NPR affiliate WLRN yesterday. She discussed SBA loans, the "504" Program in particular, on Topical Currents with Joseph Cooper. Debbie did a great job, and our client got some viable leads. Rates for "504" loans are at an all-time low. They are used for owner-occupied real estate and equipment. More info at http://www.ffcfc.com/.

--John


http://www.miamipublicrelations.com/

Client Hector Lombana's Op-Ed in Today's Miami Herald

8/7/09 -- Hector Lombana penned an op-ed piece on the confirmation of new Supreme Court Justice Sonia Sotomayor in today's Miami Herald.

Here it is:

Posted on Fri, Aug. 07, 2009

A trailblazer for today's Hispanic attorneys

BY HECTOR LOMBANA
www.gambalombana.com

The confirmation of Sonia Sotomayor to a seat on the U.S. Supreme Court marks a significant moment in the integration of Hispanics into U.S. society. It also highlights the results of efforts put forth decades ago to encourage and assist Latinos to enter the legal field.

Many Hispanic attorneys, myself included, would not be lawyers without many of the programs that have helped diversify the legal profession and, thereby, helped elevate Sotomayor to the Supreme Court.

Historic event

Sotomayor's appointment is truly a historic event that transcends political and ethnic differences among Hispanics. The Hispanic community, and in particular its legal community, have been firmly behind her confirmation.

Sotomayor has been a model judge. She has received appointments to the federal bench by both Republican and Democratic presidents and she has a lengthy, consistent and exemplary record as a lawyer and jurist.

Raised by a single mother in the South Bronx after the death of her father when she was just 9, she was valedictorian of her high school and then went on to Princeton University and later Yale Law School. Her judicial career began in 1992 with her appointment to the U.S. District Court for the Southern District of New York by President George H.W. Bush.

Her connection with Latino Justice Puerto Rican Legal Defense and Education Fund (Latino Justice PRLDEF) has been vilified, but it is this very organization that has helped thousands of minority would-be lawyers reach their potential. Since the 1970s, this organization has increased diversity in the legal profession and knocked down barriers for Latinos and others to attend and graduate from law school.

The organization continues to offer law school admission prep courses and a wide variety of other services. On its web site, the organization states that ``thousands of attorneys credit Latino Justice PRLDEF for helping them realize their dreams of becoming lawyers.''

Opening the doors

I can attest to that, since many of my colleagues in South Florida and I are in this group.

For years, the doors to entry into the legal profession were barred or closed to Hispanics. The Law School Admissions Test was a major stumbling block to Hispanics of high academic achievement, since most generally performed poorly on the test that served to determine law-school admission. Organizations like Latino Justice PRLDEF and the NAACP Legal Defense and Education Fund broke down those barriers and provided many minority students the opportunity to become attorneys.

Sotomayor started her career when these programs were in their infancy, which makes her achievements even more remarkable.

Few of us knew of Sotomayor just a few months ago, but that doesn't discount the importance of her selection and confirmation to the Supreme Court. Even before her nomination, she had made a number of significant firsts for Hispanics.

Conservatives -- there are many of us in the Hispanic community -- may not agree with all of her thoughts and ideologies, but we stand behind her because of her spotless record and how she has led by example. Many have pointed to the recent Supreme Court opinion on the white firefighters' case overruling her opinion on the Circuit Court of Appeals as an example of her errant judicial philosophy. To those critics, I point out that the Supreme Court is right not because it necessarily knows more law or how to apply it, but rather because it is the last to rule.

Her story hasn't yet been completed, but the significance to the Hispanic community of her confirmation to the Supreme Court should not be underestimated.

Hector Lombana is a partner with the Coral Gables-based law firm of Gamba & Lombana P.A. He is a past chair and current member of the Third District Court of Appeal Judicial Nominating Commission.

Link: http://www.miamiherald.com/opinion/other-views/v-print/story/1175221.html

--John