Gotta love the cover story

We are always pleased when we score a cover story for a client as it is not an everyday occurrence in our industry.  Typically, when a client names a new celebrity promotional partner, it is not necessarily "news."  After all, promo partners generally fall within the advertising side of a company's marketing efforts, and the editorial side of newspapers and magazines usually keep their distance.

However, when your promo partner is Betty White, the equation soon changes.  Our client, The Lifeline Program, a life insurance settlement company, has had a promo agreement with the famed Golden Girl for five years, and after White renewed her agreement, the industry took notice.

Here's a link to the editor of Life Insurance Selling's take on White's involvement with The Lifeline Program.  Click here for more from Brian Anderson.

The cover story is here.

--John


www.miamipublicrelations.com